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Is your website hurting your PR efforts?

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You want your website to work with your publicity, not against it. Here are some factors to consider.

Do you have a website?

This may seem like a no-brainer, but there are some start-up companies or people launching new products that don’t have a website presence.

We’ve had a few clients that come in wanting publicity right out of the gate, but once they start getting on the news, they realize that they don’t have a place to send potential clients/customers to. They are getting their desired publicity, but then they aren’t able to convert on it.

True, not everyone who hears you on the radio or sees you on the morning show will instantly Google you, but for those who do, you want to have an online presence.

Do you have a media page?

You may get dozens of media placements, but if you don’t show them off, not many people will know. Sure, the viewers and listeners that were tuned in during your interview know about the news segment, but your clients, customers and fans don’t.

A media page speaks to your credibility. Consider having a media page where you can have links to all of you past media interviews.

Is your website mobile friendly?

Have you heard about ‘Mobilegeddon’? If you haven’t, the term refers to Google’s updated search algorithm. As of April 21st, your website’s search engine optimization could be suffering if it isn’t mobile friendly. Now, pages that are easily viewed and accessed on smartphones and mobile devices have higher rankings.

You could have a great website, dozens of media clips and videos, but if it isn’t mobile friendly, your PR efforts may not reach your target online audience.


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