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Think Like A Reporter

Reporters really haven’t changes all that much over time. We are still the folks who can’t wait to tell someone, “You’re not going to believe this!” But any reporter will tell you that public relations...

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Mornings Are Prime Time for PR

Generally speaking, if you want to get the most exposure, hold your event in the morning. More specifically, hold it between 9:30am and 11:30am. Why that time? Reporters’ work schedule: Most reporters...

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Do you have the time for PR?

Do you have the time for PR? Publicity is a time commitment. If you want media attention, you have to operate on the media’s schedule. Sure, sometimes there will be media appearances that can be...

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Is your website hurting your PR efforts?

  You want your website to work with your publicity, not against it. Here are some factors to consider. Do you have a website? This may seem like a no-brainer, but there are some start-up companies or...

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